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June 2, 2017

The 10 Brands That The LGBTQ Community Perceives To Be The Most Inclusive

Technology brands are consistently viewed as the most inclusive for the LGBTQ community, a new survey has found. 

YouGov BrandIndex named Amazon as the best perceived brand by queer consumers, while Netflix and YouTube came in at third and fourth place, respectively. 

There were a number of surprising outliers. New to the Top 10 this year was Dawn, which came in fifth place. The dishwashing liquid brand featured a transgender mother in an April ad, which can be viewed below, as part of its #RealMoms campaign. 

In a Thursday interview with Brandchannel, YouGov BrandIndex CEO Ted Marzilli said that LGBTQ consumers naturally gravitated to products whose advertising efforts were queer-inclusive. “I don’t think it’s a matter of taste as really this: gay men and women ― like all of us ― generally like to see themselves depicted in mainstream advertising,” he said. 

Though LGBTQ people continue to made strides toward equality, Marzilli doesn’t think that the need for a survey to determine the best-perceived brands among queer consumers will be going away anytime soon. “I believe it will always be necessary,” he said, “since the LGBTQ community is a demographic in its own right, as much as parents, minorities and millennials.”

Check out the top 10 brands in YouGov BrandIndex’s LGBT Brand Perception Rankings below. 

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Source: Queer Voices

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